Privacy policy

OUAI operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). OUAI is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect the following types of personal information:

  • Contact details: name, billing and shipping address, phone number, email address

  • Financial information: payment card details, transaction information, payment confirmations

  • Account information: username, password, preferences, and settings

  • Transaction information: products viewed, added to cart, purchased, returned, or exchanged

  • Communications: messages you send to us, including customer support inquiries

  • Device information: IP address, browser type, device identifiers

  • Usage information: how you interact with and navigate our Services

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through your use of the Services, including cookies and similar technologies

  • From service providers who help us operate the Services

  • From partners or other third parties where permitted by law

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve the Services

  • Process orders, payments, returns, and exchanges

  • Create and manage your account

  • Deliver products and arrange shipping

  • Personalize your shopping experience

Marketing and Advertising

  • Send promotional communications (email, SMS, or other channels)

  • Show relevant advertisements based on your activity

Security and Fraud Prevention

  • Protect accounts, transactions, and customer data

  • Detect and prevent fraudulent or illegal activity

Communicating with You

  • Respond to customer service requests

  • Provide updates related to your orders or account

Legal Compliance

  • Comply with applicable laws and regulations

  • Enforce our terms and policies

How We Disclose Personal Information

We may share personal information in the following circumstances:

  • With Shopify and other service providers that help us operate the store (payment processing, shipping, analytics, customer support)

  • With marketing partners for advertising purposes, where permitted by law

  • When you request or consent to such sharing

  • With affiliates within our corporate group

  • In connection with a business transaction (e.g., merger or acquisition)

  • To comply with legal obligations or protect our rights

Relationship with Shopify

Our Services are hosted by Shopify, which processes personal information to provide and improve the Services. Information submitted to our store may be shared with Shopify and processed in countries outside your place of residence.

Shopify may use your information in accordance with its own Privacy Policy. You can learn more about Shopify’s privacy practices via the Shopify Privacy Portal.

Third-Party Websites

The Services may contain links to third-party websites. OUAI is not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention

We take reasonable measures to protect your personal information, but no security system is completely secure. Retention of personal information depends on business and legal requirements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information

  • Request deletion or correction

  • Request data portability

  • Opt out of targeted advertising

  • Withdraw consent where applicable

You may manage email marketing preferences by using the unsubscribe link in our emails.

International Transfers

Your personal information may be transferred and processed outside your country of residence. Where required, we rely on approved legal transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us at:

Email: support@ouai.com

For the purposes of applicable data protection laws, OUAI is the data controller of your personal information.